MarketJon

Products And Services

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  Website Build & Maintanance

  Website Build & Maintenance The cornerstone of every business today is a solid high performing website. Our goal is to build and maintain your site in order for you to be competitive in your marketplace. Website Development WordPress database creation Mobile/tablet responsive theme development Web forms – general contact/more info request Social media integration Testimonial feed Email marketing form integration Ability to feature videos (YouTube/Vimeo) Homepage slideshow promotion Full initial on-page SEO included Training on how to use site Website Copywriting Copywriting as needed Estimated one hour per page Website Maintenance Website repair is a crucial element to make sure all pages of the site are benefitting SEO and the overall user experience. We will work with you to perform security checks, backups, and other site maintenance as needed.

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  Search Engine Marketing

  The core digital product for most advertisers today is SEM. We help you reach the shoppers who matter most; the ones who are in the market today to buy your products or service. SEM is the fastest and most proven way to get your potential customer to buy now. With AdWords, you can be seen by customers at the very moment they are searching for what you are selling. Would You Like to Increase Your Sales And Reach New Goals? With AdWords you can be seen by customers at the very moment that they’re searching for the things you offer. With AdWords pay per click advertising, you only pay for results. Whether you’re looking to bring in new website visitors, grow online sales, get the phones ringing or keep customers coming back for more. MarketingJon can help. No Long-Term Contracts – Service is Month to Month. Whether you are working with a fixed budget or trying to hit a cost per acquisition or action, MarketingJon gives you the control to make that happen. Our services include but are not limited to: Campaign Goals Consultation. Define Geo-Targets. Account Setup & Daily Management. Ad Extensions & Management. Keyword Research. Budget Strategy Set to Meet Goals. Daily Quality Score Management. Analytics Package. Ongoing Consultation placeholder Search Marketing and Pay Per Click (PPC) The search keywords you target play a very large role in the results you see. We take the time to get to know your company; your customers and even your competition. This gives us the ability to target the keywords that give you the best opportunity to attract new customers and highly qualified prospects. Search engine marketing methods are a smart, fast, and cost-effective way to grow your business online. Organic optimization (SEO) generates traffic. However, SEO is not instantaneous or immediate. Search marketing (SEM) can deliver traffic online immediately; instead of over a period of months. When people search one of your keywords, your ad appears next to the search results. You’re advertising to people who are in the market for your product or service right NOW. SEO (Search Engine Optimization) There are two main functions of SEO. Both are designed to increase your position organically in the search rankings with the goal of getting your business found on the first page of Google. Unlike SEM, SEO has no charge per click (no pay-per-click) but rather puts your business in place to be found based on how Google and other search engines see the value of your site to a consumer. Internal SEO – Making sure your website is performing effectively and up-to-par based on how Google sees the world. There are a variety of elements that go into insuring your site is performing optimally. The better your site is performing, the higher your rank position will be in the search rankings External SEO – Making sure the multiple “listing” services are displaying your NAP (name address & phone number) correctly or rather consistently in order to give the consumer a clear understanding of how you want to be displayed. The “listing” services often list your NAP differently and inconsistently. Our role in your marketing is to fix both the Internal and external pieces that impact SEO. Over time, these fixes produce a more consistent organic ranking of your business website.

  Link: Search Engine Marketing

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  Website & Facebook Retargeting

  Why Retargeting? In fact, only about 2% of shoppers convert on the first visit. For that reason, you need retargeting to build frequency and bring back the other 98% who did not act. Retargeting keeps your message visible and provides a path back to the site as they visit other sites online. Visits to a site don’t occur by accident, but by the result of your continued investment over years. Retargeting generates greater online sales by bringing shoppers back when they’re ready to buy. How It Works You place a simple JavaScript or code on your website. Every time a new visitor comes to your site, the code drops an anonymous browser cookie onto their computer. Later, when that visitor browses other websites, your message will be there when they arrive. The visitor clicks on the ad and returns to your site to complete the desired action. Retargeting is so effective because it focuses on people who have already demonstrated an interest in your brand. That’s why most marketers who use it see a higher ROI. The 4 Benefits Of Retargeting: Frequency – The building blocks of any effective media plan are reach and frequency. Every time your customer sees your remarketing ads, your brand gains more recognition. Retargeting provides the ad frequency needed to drive return visits. Audience Segmentation – Remarketing enables advertisers to organize their audience into interest groups and to match their creative to the individual’s interests. Relevant ads drive better response. Data Feedback – Provide the information needed to find other people with similar interests who have not yet visited your site. In order to find relevant new visitors for advertisers, look no further than your current site visitors. Conversions – Remarketing is the key conversion driver of any campaign because retargeting is what keeps our message in front of prospective buyers over and over again. Remarketing Makes Your Business Investment Pay Off As a business owner, you invest every day in preparing people to think of your business when they are ready considering a purchase of a product or service. Between your business overhead, inventory, employees, and marketing, you invest each day in building a presence in the community. In fact, it is estimated that the average business invests roughly $50 per unique visitor to their site. Based on that investment, it makes sense that retargeting should be the foundation of any advertiser’s digital marketing media plan.

  Link: Website & Facebook Retargeting

• Social Media Marketing

  Meaningful Interactions Connecting with consumers today means having a social media strategy. There are a number of platforms that allow you to connect with your core consumers. While Facebook is the most popular and certainly the biggest, you may want to consider other platforms depending on whom you are targeting. Connect with people and grow your business with real people on any device. Your people are here. Over a billion people use Facebook, Instagram and Audience Network every day. With our powerful audience selection tools, you can target the right people at the right time who are right for your business. Using what you know about your customers—like demographics, interests and behaviors—you can connect with people similar to them. Over 1.8 billion people use Facebook and over 500 million use Instagram every month. Demographics – Choose people based on traits like age, gender, relationship status, education, workplace, job titles and more. Location – Reach people in areas where you want to do business. Even create a radius around a store to help create more walk-ins. Interests – Find people based on what they’re into, like hobbies, favorite entertainment and more. Behaviors – Reach people based on their purchase behaviors, device usage and other activities. Web visitors – Retarget people who visit your website. Lookalike Audiences – This helps you find people on Facebook who are similar to your customers. You can run ads on Facebook, Instagram and Audience Network on any budget. Some people spend more on coffee each day than they do on their ad campaigns. Facebook owns Instagram! As long as we have full access to clients Instagram account, we can run Instagram ads along with Facebook Photo Ads: Businesses can tell their story through beautiful imagery. Whether it’s inspiring people to see your brand differently or to take action, they offer a clean, simple and beautiful creative canvas Video Ads: Offering the same visually immersive quality as photo ads on Instagram – with the power of sight sound and motion. And now, we can share videos up to 60 seconds long and in landscape format! Carousel Ads: Bringing an additional layer of depth to photo ads. People can swipe to see additional images and a call to action button takes them to a website to learn more

  Link: Social Media Marketing